A company offering work in the adult film industry has had a regional press ad banned after the advertising watchdog ruled it was misleading.
The ad for Global Social Entertainment stated: “Earn between £12,000 and £15,000 OTE in the next 3 months. Men & Women needed to appear in adult movies. Immediate start. Call now to avoid disappointment.”
But one reader challenged whether the claim “immediate start” was misleading and could be substantiated, while the Advertising Standards Authority contested whether the ad made clear that obtaining work through the advertisers would involve significant financial outlay.
GSE claimed it had work available immediately, and that many respondents started working on the same day they responded to the ad. Meanwhile, it acknowledged the ad did not make clear that a financial outlay would be required, but explained a small financial outlay was needed. It said this outlay was used for marketing and advertising the respondent and it made no profit on that fee.
But in the absence of any evidence, the ASA considered GSE had not substantiated the claim that it had work available immediately, and concluded the ad was misleading. It also considered that, because the ad did not make clear the financial outlay, it was also misleading on that count.
The ASA ruled the ad must not appear again in its current form.
