Chris Barraclough has quit Beta – the agency which gave a leg up to his own business BEC London by acquiring it for a nominal fee two years ago – to become creative director at Orchestra.
Barraclough will be tasked with overseeing all of the independent agency’s creative output, and is understood to be succeeding Robert Crampton, who has been creative director and partner since the agency was founded in July 2007.
Orchestra specialises in insight, branding, advertising, digital, social and direct. Its client base is concetrated in the travel and leisure sector, and includes Visit Flanders, Azores Tourism, Inntravel, Sunvil, Journey Latin America, Elavon, and Visit Finland.
One of DM agency-land’s most colourful characters, Barraclough started his career in the Eighties, working for the late George Smith at Smith Bundy.
He later joined DDM, where he met his future business partners Simon Hall, Elly Woolston and Duncan Gray. They quit the agency, along with Shona Forster, and formed BHWG in 1991.
It went on to become one of the most successful DM agencies of the Nineties, being bought by Omnicom in the latter part of the decade and rebranded Proximity London. He left in 2002, and set up Barraclough Edwards Chamberlain soon after. Ten years later, the agency – by then rebranded BEC London – was bought and folded into Beta.
Barraclough has won a number of industry awards, including D&AD, DMA Golds, Campaign Direct and John Caples for his work on clients such as Royal Mail, Volkswagen, Santander and Nectar.
Orchestra managing director Dan Statham, who was one of the agency’s original team, said: “We’re delighted to have Chris joining us at an exciting time in our agency’s life. Orchestra has achieved great success in recent years. Chris brings a huge amount of experience with him and we’re looking forward to broadening our capabilities in the coming months with him as our creative head.”
Barraclough added: “Orchestra is an agency with huge potential and I’m really looking forward to working with Dan and the team to take it to the next level.”
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