Bentley recruits marketing chief

Bentley recruits new marketing chiefBentley Motors, the Volkswagen-owned car marque which is the vehicle of choice for the likes of David Beckham, John Terry, Ice T and Mel B, is to ramp up its marketing activity after appointing a new global chief.
Christophe Georges, who joins from the firm’s US division, will now be responsible for the company’s marketing, product and motorsport activities, including digital marketing, CRM, the Bentley Collection, motor shows and live events.
The UK marketing account is handled by Keko, with creative headed up by Piggy Lines, the former ECD at Carlson Marketing Group (now Aimia) and MRM (now MRM Meteorite).
Georges has more than 30 years’ experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joined Bentley from Jaguar Land Rover, where he held the position of managing director of the company’s Australian division.
Kevin Rose, Bentley’s member of the board for sales, marketing and aftersales, said: “Christophe brings considerable experience from working for the Bentley brand internationally, leading Bentley’s activities in both Europe and the Americas. He has a wealth of knowledge of the ultra-luxury market and a strong understanding of the Bentley brand, making him the ideal person to take Bentley’s product and marketing activities into the future.”
The Americas remained Bentley’s number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.
Rose added: “The Americas region plays a key part in Bentley’s global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further.”

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