Billington Cartmel is pledging to offer its clients – including Morrisons, GSK, Unilever and Carlsberg – more innovative creative solutions, with the launch of a new unit, dubbed !nvent.
The division, led by head of innovation Dan Machen, will focus on mobile, social media, interactive content and live media experience and will also include creative planners, creative technologists, trendwatchers, digital producers and account team ambassadors.
!nvent has already launched its first initiative, a repositioning campaign for Carlsberg, using 3D video mapping technology at Liverpool Street station and on the White Cliffs of Dover.
The project has attracted more than 120,000 followers on YouTube in just over a week.
Machen said: “Today’s communications landscape has evolved dramatically with consumers choosing to be connected in multiple channels simultaneously. At best, consumers are only partially engaged by branded communications and we must innovate to meet that challenge. !nvent will help brand marketers embrace innovation by creating more connective new ideas and putting them in front of consumers via the most powerful multichannel mix.”
