Arc Worldwide has appointed Billington Cartmell group creative partner Beri Cheetham as its executive creative director to boost the agency’s creative credentials.
Reporting to Justin Tindall, the executive creative director across the Leo Burnett Group, Cheetham will work across all of Arc’s brands, including Kraft, P&G, Unicef and Samsung.
He started his career at Carlson Marketing Group in 1995, where he stayed for four years, including a spell at the agency’s US office.
In 2002, he joined Billington Cartmell’s creative shop Brave as group creative director; a job he held for over a decade. During this time he was also responsible for the creative output of sister agencies Billingtons and Closer. He worked across a number of global brands, including Panasonic, Unilever, Lucozade and Green & Black’s.
Tindall said: “Beri is a game changer. At Billingtons he has created a genuinely integrated activation agency. We are delighted that he has chosen to bring his unrivalled experience and talent in this area to Arc.”
Cheetham added: “The minute I met the Arc and Leo Burnett team, I felt excited with the vision for the Arc brand. Arc has a wonderful portfolio of clients and I am looking forward to creating some fully integrated campaigns for them.”
Last week it was revealed that Billington founders Ian Billington and Paul Cartmell have left the agency following the completion of a buyout by Hutton Collins Partners, which sees the appointment of Rupert Howell and Matthew Hooper as non-executive directors.
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