Blind Veterans UK is contacting supporters during August to thank them for their support and celebrate inspiring stories from the past 12 months.
Agency TDA has devised the 12-page communication called “Life changing” that highlights the many ways in which the charity improves quality of life for blind ex-Service people.
It focuses on individual stories of some of the people who have received training or support from Blind Veterans UK, formerly St Dunstan’s.
The pack will go to 170,000 of Blind Veterans UK’s existing donors. The cover letter encourages recipients to give an extra donation, but the primary objective is to strengthen the charity’s relationship with supporters by demonstrating the important role that their gifts play. Also enclosed with the pack is a copy of the charity’s Christmas catalogue.
Blind Veterans UK group manager of individual giving Andy Taylor said: “Our aim was to create a communication that is warm, friendly and personal.
“We have had some landmark developments in the past year – such as opening our new centre in Llandudno. But we know that it is the stories about individual people and their determination to continue living a rewarding life after sight loss that really resonates with supporters.
“‘Life changing’ is a celebration of our beneficiaries, but it is also a celebration of the donors – nothing could be achieved without them.”
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