Leading wine brand Blossom Hill is promoting its latest Vineyard Collection with an in-store and sampling campaign designed to push the versatility of its range.
The campaign, devised by Pulse Group, features a Blossom Hill data-gathering game-card given away with every case of wine.
This will give customers the opportunity to win one of five £1,000 cash prizes and incentivise further Blossom Hill purchases.
The vineyard-inspired collection will be stocked by major retailers and convenience stores across the country, with each bottle in convenience stores featuring an exclusive Blossom Hill gift tag.
Pulse Group chief executive Mike Spicer said: “We’ve worked with Blossom Hill for several years and we’re excited to launch this new collection, positioning it as the premium wine range for entertaining this autumn.
“The new game-card and specially-designed gift tags will also build awareness of the brand to appeal to a wider audience.”
Earlier this summer, the brand made its first foray into social media, targeting women in their mid-20s and 30s with a bespoke online community.
The range is produced in Northern California and, according to Neilsen figures, it is the UK’s number one wine brand by both volume and value.
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