Blue 449 chief Boxall quits for top role at MSQ Partners

boxallMSQ Partners is reuniting former Blue 449 chief executive Simon Davis with the agency’s chief investment officer Malcolm Boxall, who has been hired to lead the group’s media investment strategy.

Boxall will join the business in the new year, also as chief investment officer. He previously worked across both Publicis agencies Blue 449 and Spark Foundry, which are due to merge.

He started his career in TV ad sales before moving to Future Publishing in 1999. Boxall then joined Blue 449 (then Walker Media) in 2002 as group account director, but switched to Harvest Digital in 2011 to become client services director. He rejoined Blue 449 in 2013 as managing partner.

Boxall’s appointment follows that of former MEC global chief executive Charles Courtier, who became non-executive chairman in May. Courtier succeeded Roger Parry, who stood down earlier that month in the wake of the group’s private equity deal with LDC.

In October, MSQ also backed Davis’ independent agency Walk-In Media, while a month later it revealed it had hired Dentsu Aegis Network chief Kate Howe as executive director; she also joins in the new year.

MSQ owns Stack, the Gate, Holmes & Marchant, Stein IAS, Twentysix and Smarts Communicate. Chief executive Peter Reid said: “There are huge opportunities for groups like MSQ in the media space and welcoming somebody like Malcolm, who has huge experience in planning, buying and digital media performance, will be a great asset to the business going forward.”

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