Retail giant Boots is holding talks with UK agencies about its global digital marketing account, in a move designed to pool the business into one shop.
The company’s digital business is currently handled by a number of agencies in local markets but it is believed to be looking for an agency to provide a unified global digital strategy.
Agency Republic has appointed to work on the UK digital business in 2006, and two years later picked up the Boots International US brief. Grand Union has also worked on the account.
Lida currently handles the Boots Advantage Card account, while Mother runs to ad business. It is understood neither are affected by the review.
Boots has close to 2,500 stores – from local community pharmacies to large destination health and beauty stores – in the UK, but like most retailers is increasingly doing business online.
The company claims to be “progressing well” with developing its multichannel strategy. Late last year, the 2011 Multi-Channel Retail Report from Webcredible, placed Boots at the top of the pile for offering the best multichannel experience across online, mobile and in-store platforms.
It has also strengthened its customer offering through the launch of an exclusive online Beauty Boutique, featuring customers’ favourite cult beauty brands, such as Bliss, Caudalie, This Works, MOP and Burt’s Bees.
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