B&Q launches digital agency hunt

B&Q kicks off digital agency huntB&Q is reportedly talking to agencies about its digital marketing account – covering both creative and strategy – as part of a review of its entire marketing communications.
The home and DIY retailer is handling the pitch inhouse, with chemistry meetings pencilled in for the next few weeks.
The search is part of an overhaul of its marketing which has already seen WCRS replace Kamarama on the advertising account.
It is understood there is no incumbent on the digital business, although Billington Cartmell and Zone have worked for the retailer. It has also had numerous agencies on the consumer DM account, including RMG Connect (now JWT) and Rapier.
A spokeswoman for B&Q said: “We’re in the process of reviewing our digital strategy as part of the overall marketing communications review which began last year, and are currently in talks with a number of agencies.”
The Kingfisher owned chain has also ramped up its loyalty marketing to the building trade through its TradePoint programme. The TradePoint service is available at more than 300 B&Q stores nationwide, and unlike many building suppliers is open seven days a week.
Professional tradesmen who become members can get discounts, dedicated staff and access to more than 12,000 products. Members also get a comprehensive catalogue, as well as a trade account.

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