Brits grab 11 finalists at Cannes

cannes_lions_2013UK agencies have secured 11 finalists out of a 247-strong shortlist for this year’s Cannes Direct Lions, although only one recognised DM agency – OgilvyOne – has made the shortlist, with digital shop AKQA also getting through.
The list is dominated by ad agencies, with Leo Burnett, Bartle Bogle Hegarty, Saatchi & Saatchi, Cheil UK and Grey London making the cut.
OgilvyOne received a nomination for its Royal Borough of Greenwich “power of cute” campaign, and one for chocolate brand Beyond Dark “measure of pleasure” work.
Leo Burnett got two nominations for its Jubilee work “Pantone queen”; BBH landed two for its Refuge ‘Don’t Cover It Up’ campaign and AKQA got two for Nike + Kinect Training.
Saatchi & Saatchi London made the list for Mattessons Fridge Raiders “meat snacking helmet”; Grey London for its Puma Fragrance “dance dictionary”, and Cheil UK London for the Samsung NX Camera “we are David Bailey” work.
Last year, UK agencies picked up eight finalist places but walked off with a rather disappointing haul of just one silver, O&M Worldwide’s campaign for Kern & Sohn, featuring a gnome.
This year’s winners will be revealed tomorrow.

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