BT signs £23m location data deal

BT signs £23m location data dealBT has signed a new five-year £23m deal to use a raft of location-based Ordnance Survey data products and services for its Openreach division, to boost everything from call centres to address management.
The company has been using the Ordnance Survey database – which contains over 460 million geographic features and is updated on average 10,000 times a day – since the mid-Nineties. But the next phase of the deal will see a number of new initiatives being explored.
Accurate location data now provides a valuable resource to many areas of the business, from assisting call centre teams in efficiently managing customer calls to underpinning the popular online phone directory. The agreement also enables Openreach to supply Ordnance Survey data to contractors to support a wide range of projects, including engineering and maintenance.
Andrew Loveless, Commercial Director at Ordnance Survey, said: “Ordnance Survey is now firmly positioned at the heart of the utility sector and the data and services we provide really add value to the industry. This is a real success story, demonstrating yet again that the use of location data can deliver real business benefits.”
Under the five year agreement, worth £4.6m a year, Openreach will access a range of Ordnance Survey’s premium datasets including OS MasterMap Topography Layer, OS MasterMap Integrated Transport Network Layer, OS VectorMap Local and 1:50 000 Scale Colour Raster. The agreement also includes a range of addressing solutions providing an intelligent suite of products to support operational and insight work.
Loveless added: “The recognition of the importance of location data, services and solutions by businesses has grown significantly over the last five years. Openreach are one of many businesses who benefit from the use of location data – today intelligent data is helping to deliver efficiencies, support growth, underpin decision making and enable greater customer insight.”

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