Cancer Research £10 mail drive

Cancer Research UK is testing a New Year direct mail campaign to recruit supporters, by showing how donations of just £10 will help to ensure that millions more people will survive cancer in the future.
The creative, developed by TDA, will test an adaptation of the charity’s existing mailing pack. This is the first time in several years that Cancer Research UK has embarked on a cold cash campaign at this time of year. The activity, which supports the existing theme of ‘together we can beat cancer’, is also designed to reactivate a small number of lapsed cash donors.
Through a personalised letter, the mailing focuses on a number of advances and breakthroughs being made through Cancer Research UK. The pack also contains personalised address labels, stickers, a notepad, calendar and pen, as small tokens of appreciation for any donations made, and to help raise awareness of the work done by the charity.
Cancer Research UK senior direct marketing manager Kathryn Toner said: “More than one in three of us will develop cancer at some point in our lives, so finding better ways to prevent, diagnose and treat this disease is a challenge that belongs to all of us. As our life-saving research relies entirely on public donations, we need to do all we can to increase our numbers of supporters.”
Corinne Leloup, senior account director at TDA, said: “We need to motivate potential donors by providing evidence of the positive changes they can make to the fight against cancer. In this economic climate, it’s crucial for us to demonstrate the tangible outcome of their support, and how none of this progress would be possible without donations from people like them.”