Centrepoint in mail challenge

centrepointYouth homeless charity Centrepoint is calling on young designers to devise a direct mail campaign for the organisation, as part of a competition designed to showcase their talents and support its cause.
The competition has already raised a few eyebrows in the design industry, however, with one blogger on Digital Arts Online questioning why the charity is not using a “paid designer”.
The scheme, which is being backed by printed.com, will ultimately promote Centrepoint’s involvement with ‘Give as You Live’, a downloadable widget that enables consumers to easily donate to the charity.
Entrants have been asked to come up with an A5 sized, single-sided design for use as a mailshot, with the winning entry being printed and distributed by printed.com to up to 5,000 UK recipients. The company is also donating £10,000 to the charity though the campaign.
The competition will be judged by a panel including Wunderman executive creative director Dave Harris, Karmarama creative partner Andy Barwood and Centrepoint DM manager Shormeh Omaboe.
Harris said: “The competition poses an interesting challenge, so I am looking forward to seeing the ideas that the UK’s best young design talent has to offer. This is a unique opportunity for those hoping to break into any creative industry to give their work some invaluable exposure, as well as support a very worthy cause.”

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