Charities offered donor data - but only once a month

Charity bosses scratching their heads over where they can get their hands on donor data in the wake of the clampdown on fundraising are being offered a new source of information from DBS Data.
The business and consumer marketing data specialist has just released a newly enriched 2.5 million-strong database of known charity donors in the UK.
And in what the firm claims is “a ground-breaking move for the data marketing industry”, DBS will protect the use of the data, limiting usage to one charity delivering one communication per month to each donor.
Charities being targeted include those operating in the health and medical, animal, cancer and environmental sectors.
DBS Data managing director Adam Williams said: “This new service enables charities to better target people with the highest propensity to donate to their specific cause. The result will be a combination of lower yet more effective marketing spend and higher more profitable response rates.
“We have taken the bold decision to place usage limits on the data, to prevent households from being bombarded with donation requests which can lead to apathy. In doing so we hope and expect that this will help charities to stand out in their marketing communications and increase donations”.
The new database has been created by extracting key characteristics from DBS’s pre-existing 2.5 million charity donor file and overlaying it with its LifeBase pool of 46 million consumer records.
The firm clams that by using its propensity scoring models and flags, charities will be able to target and engage with donors (by mail, email and Facebook) based on the types of charities the person donates to and the value and frequency of their donations.