Chemistry bosses in sudden exit

Publicis Chemistry chief executive Joe Garton and managing director Diane Charlton have stepped down, 16 months after the agency was acquired for £14.45m by Publicis Groupe.
It is not known what has prompted the move – or whether both have reached their earn-out – although they are now expected to pursue other interests.
A new management line-up has yet to be revealed.
Chemistry’s roots stretch back to the late Nineties, when Garton merged his agency Manifesto into Charlton’s digital shop, Fusion Interactive, to form The Interactive Agency.
Two years later it was relaunched as Chemistry Communications. However, Charlton, a former journalist, has continued to hold a role at her other company, TDP Publishing.
Chemistry was first put up for sale in 2007, and at one stage had two potential suitors – at the time, Publicis was understood be one of them. Publicis finally secured the deal in January last year, and merged the agency with Publicis Dialog. It went on to scrap the Dialog brand and relaunch it as Publicis Chemistry in the UK.
Publicis’ UK group chairman and chief executive Nigel Jones said: “It has been a very successful first year for Publicis Chemistry. Joe and Di have played a significant part in establishing the agency and we now wish them well in their future ventures.”

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