Chemistry confirms Rush as MD

Publicis Chemistry has confirmed what DecisionMarketing readers have known for months after announcing that head of client services Emma Rush has been appointed to spearhead the business.
Rush joined the agency in April from the now-defunct TBCH (formerly Targetbase Claydon Heeley) as client services director but was always lined up to replace Mike Welsh, who left the same month.
She has now been promoted to managing director, and will continue to oversee Publicis Chemistry’s accounts, which include EE, Royal Mail, Gatwick Airport and Gü, but will take on the day-to-day running of the agency. Welsh was chief executive.
Having spent the first 14 years of her agency career at Proximity London, Rush was appointed managing director of Baber Smith in January 2011.
She joined TBCH in November 2013, succeeding Steve Grout who switched to Tangent Snowball.
However, five months later the agency lost its biggest account – mobile phone firm Three – forcing Omnicom to moved it in with Rapp. Rush spent nearly a year bedding in TBCH – and its remaining clients – into the sister agency, with most of the remaining management team joining Rapp.
Publicis UK chief executive Guy Wieynk said: “Emma’s leadership and determined ambition to challenge and shake things up are impressive. She has proven in a short space of time that she has the visualisation, intrepidity and rigour to elevate Publicis Chemistry’s specialist one-to-one offering to greater heights.”