CMW has strengthened its management team by hiring Matthew North as the agency’s head of digital strategy and planning.
He joins from the digital outfit VML London, where he was the planning director, and strategy lead on Microsoft’s UK Enterprise Business and the digital activation of Vodafone’s global sponsorship properties, including Formula One.
North also oversaw planning for the X-box EMEA member engagement team as well as projects for Dell’s Partner Direct team.
At CMW, he will work on the likes of Kellogg, Allied Bakeries and Cadbury.
North replaces Steve Taylor, who left CMW last November to join the media agency PHD as its head of digital planning.
He started his 18-year agency career at TBWA/Direct in 1995, leaving to take up the post of account supervisor at Ogilvy two years later. He then joined the launch team at Archibald Ingall Stretton in 1998, where he stayed for four years. Spells at Anthony Ware Trust, BLAC, Lateral and Farm followed before he joined VML in September 2009.
CMW chief executive Liz Wilson said: “Matt brings a healthy balance of big-brand thinking and cutting-edge digital expertise that makes him equally at home in every channel. He has a great mix of client experience and an impressive track record of delivering new business and playing a lead role in award-winning work.”
North said: “CMW has a great new energy so I’m looking forward to making a strategic contribution as well as working with an exceptional calibre of client.”
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