Communisis, the company which has expanded from its pure print background to offer a wide-range of marketing services, has appointed former Wunderman boss Karl Havard to the new role of chief strategy officer for its digital division.
Reporting to digital group managing director Malcolm Cotton, who was recently hired from Publicis to head up the new group, Havard will play a key role in leading client strategy and developing the overall agency proposition.
Havard spent a decade in the Army before embarking on a career in marketing, and worked at Foviance and Propellernet before joining Wunderman as chief strategy officer in 2011. His most recent role was at TBG Digital, where he was client strategy director.
Commenting on the appointment Malcolm Cotton said: “Karl’s knowledge of developing and implementing communication strategies that work across a variety of channels and markets will play a key role in helping our clients develop successful, integrated campaigns. In addition, his experience is a perfect fit for our plans to grow our agency planning capability.”
Havard added: “This is an great time to be joining Communisis, as it looks to realise ambitious plans in its strategic planning group. I am looking forward to playing a role in helping its clients develop brand-leading campaigns and strategies.”
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