It is not known what has triggered the move, but the Quadrant House-based company has issued a statement refuting claims that the business is up for grabs, despite the fact that there have been no such reports in the press.
Like many publishers, Reed set up the data wing to monetise its readership data, although in recent times it had also been building a social media offering.
But the business had been undergoing radical change since it bought and subsequently merged with DM2-Decisionmaker, a leading US data owner, in February 2010.
Last July, director Zina Manda left her role after more than 15 years with the company. Her exit coincided with the departure of global marketing manager Zoe Maolmhaadhog, who had been at Mardev eight years.
The duo were among a number of departures thought to have been triggered by a group shake-up, which left Karie Burt – who headed up the New York arm – running the business, but she left late last year.
Mardev-dm2’s UK creditors were told the division had shut in December, and its website www.mardevdm2.com has since been pulled. Its Australian office appears to be still trading, however.
Zina Manda exits Mardev-dm2
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