Dixons Retail is launching a Facebook-based social marketing campaign in conjunction with Panasonic.
Created for Dixons Retail brands Currys and PC World by marketing agency RAPP, the “Your Moments” Facebook presence offers the chance to win Panasonic cameras and camcorders and a top prize of £5,000.
Visitors to www.facebook.com/yourmoments are encouraged to click on an app which allows you to upload pictures of your favourite summer moment. Participants share with friends to get votes with a weekly winner with the most votes getting a Panasonic camera or camcorder. The overall winner will receive £5,000.
The campaign is being promoted by ads on Facebook and seeding of a “Your Moments” promotional video http://www.youtube.com/watch?v=egN9rDDhgp8
Commenting on the campaign, Rebecca Jackson, assistant marketing manager at Dixons Retail, said: “Your Moments is our first foray into Facebook for Currys and PC World and we see this as a great, fun way of engaging consumers initially.”
She added: “Your Moments has been created as a place for people who have a passion for photography to share photos and top tips on taking great pictures. Photos capture some of life’s special moments and we want Your Moments to be somewhere people can discuss what makes a great moment and how best to capture it.”
