DunnHumby Ventures, the Tesco-owned company’s venture capital arm launched to give a leg up to the bright young things of data, has splashed the cash again as part of a $4m round of funding for ecommerce firm Content Analytics.
The US firm uses so-called “data crawler” technology to collect ecommerce data, then applies algorithms to match products across websites.
The service produces metrics that can be used to promote products, as well as descriptors that boost ratings and listings.
New funding has been led by previous investor Almaz Capital, with participation from DunnHumby Ventures, and adds to a previous round of investment, worth $1.5m.
DunnHumby global head of investments Dave Balter (pictured) said: “We work with clients all over the world to help them leverage the understanding of their customers to optimise their business. Ecommerce is the next big frontier in this effort.
“The company’s technology boosts performance of ecommerce sites by ensuring that every product is optimised for consumers to find and buy. Its solution is aimed at ecommerce and brand managers so that they can quickly pinpoint listings that are poorly represented – whether lacking product descriptions, missing images, or saddled with poorly worded titles – and provides recommendations on how to improve.”
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