Historic Royal Palaces has launched a new online initiative by digital agency e3 to market its updated Fashion Rules exhibition being held Kensington Palace.
The all-new dress display focuses on HM The Queen, Princess Margaret and Diana, Princess of Wales, and their wardrobes through different periods.
From accessories to full outfits, it features content and images of how these women navigated – and redefined – the ‘rules’ of fashion within their royal duties.
e3 picked up the account in October last year and has developed the new section of the website responsively, to seamlessly work for audiences on mobile, tablet or desktop. The need for a responsive page was based on changing user needs, with over 50% of HRP site visitors viewing on a mobile or tablet.
A responsive tile layout and simple clean design are used to best showcase the content and let the dresses speak for themselves.
“e3 has worked with Historic Royal Palaces on a number of projects and we’re delighted with how the Fashion Rules feature looks. Our strategy, design, UX and development teams worked together to produce some really beautiful content for the Historic Royal Palaces site” Jude Bawden, senior account director at e3.
Historic Royal Palaces is the independent charity that looks after the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle. It aims to help everyone explore the story of how monarchs and people have shaped society, in some of the greatest palaces ever built. It raises all its own funds and depends on the support of its visitors, members, donors, sponsors and volunteers.
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