eCircle has become the latest company to achieve the DMA’s DataSeal, claiming to be one of only a handful of email service providers to be awarded the standard.
The qualification, which was launched in January by DMA in conjunction with BSi, is the only recognised standard for information security management systems other than ISO:27001.
Last month, it was expanded beyond the DMA membership to members of the IPA, ISBA and IPM as part of an industry-wide initiative to boost consumer confidence in marketers’ use of consumer data.
It looks at a number of areas within data security including risk assessment, management responsibility, traceability and responsibility of data, virus/spy prevention, internet/network security, system/server security and data storage and elimination. Security is a very important topic, especially for email marketing providers.
Being awarded the DataSeal accreditation guarantees that eCircle clients will benefit from the highest standard of safe and secure products when dealing with data.
eCircle chief executive Volker Wiewer said: “Data is an essential part of the modern marketers toolkit but can also be challenging to manage and protect. I’m pleased the DataSeal assessment shows eCircle has in place the best possible systems to protect our client’s and their customer’s data. We continually assess how this is managed to ensure that highest standard is maintained, so our customers can feel confident about working with us.”
DMA chief of operations Mike Lordon added: “All businesses that work with data, whether it relates to businesses or individuals need to ensure that they manage it in the right way and keep it safe. The DMA developed the DataSeal standard to offer businesses a cost-effective and simple route to implement appropriate security measures and gain certification. eCircle has always been very proactive and open when discussing data security issues, so it’s not surprising that they have been quick in picking up this new initiative and achieving this qualification before many of their competitors.”
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