Elsevier, the scientific and medical publisher, is overhauling its data strategy by implementing a new software system to verify its database of the 30 million scientists, students and health and information professionals it serves worldwide.
The group has drafted in Harte-Hanks-owned Trillium Software to work on the strategy, which supports Elsevier in a global master data management (MDM) programme designed to improve the quality and usefulness of data across numerous, distributed source systems.
The Trillium Software System will be managed by Trillium and hosted at one of its data centres. Elsevier will access data quality services on demand by submitting data via the web for it to be validated, standardised and corrected, then returned.
Elsevier has offices in more than 24 countries and customers in many more, meaning that customer data, names and addresses can be in many languages and styles.
This means that the company requires a data quality solution that is able to recognise international characters and address forms and ensure
accurate and correct data regardless of source.
Elsevier UK vendor manager Ian Roch said: “Assured data quality is essential to the effectiveness of our operations and we found Trillium to offer the optimal combination of price and functionality of the several solutions we considered,”
“The managed offering gives us access to rapid, flexible and scalable deployment, as well as the data quality functionality we require from a vendor with strong references and global expertise.”
Trillium Software vice president marketing international Ed Wrazen added:
“In selecting our system, Elsevier recognises that the promise of better data can only be realised through an ongoing, systematic application of quality controls when the data is first entered.”
Part of the Reed Elsevier group, the company is based in Amsterdam, with global operations including offices in the UK and US.
