Overall, Iris picked up the most awards, with five ‘bests’, followed by DDB with three and Elvis, Draft FCB, AIS and BJL with two each.
According to the judges – headed by COI director of direct and relationship marketing and evaluation, and Saatchi & Saatchi X creative director Emma Parkes – “Elvis is proof that it is possible to undergo major agency changes and still come out on top of its game”.
There was a double winner in the best client category, with Diageo head of shopper marketing Louise Curran sharing the award with Schweppes – Coca-Cola marketing manager Shelley Norris. The judges said: “They are an amazing partnership that demonstrates how successful collaboration can be. “
The MAA Awards – celebrating their 21st anniversary – were sponsored by the Guardian and hosted by former Billington Cartmell creative turned comedian Russell Kane.
Scott Knox, MAA managing director, said: “It’s easy to get caught up in the cut and thrust of a busy agency or marketing department, so it was great to see the top UK marketers taking a well earned break to celebrate creativity and effectiveness at this year’s Best awards. With entries up and a broader range of agencies entering than ever before, the competition was tough, so those collecting prizes should be really proud of their achievements.”
Full details of all the winners are available at http://www.marketingagencies.org.uk/documents/MAA_WINNERS_BROCHURE.pdf
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