Ex-Dixons man nets JWT CRM job

Ex-Dixons man nets JWT CRM jobJWT London has gone client-side to strengthen its direct marketing expertise by luring former Dixons Retail chief Matthew Hounsell as CRM business director.
At the WPP-owned business, which was merged with direct marketing arm RMG Connect back in 2009, Hounsell will work on a number of key accounts, including Royal Caribbean, HSBC and Bayer’s. He will report to JWT’s head of CRM, Marius Bartsch.
Having started his career at Kuwait Petroleum GB in 1991, Hounsell switched to Dixons in 1996, as marketing manager of the firm’s financial services division.
He then had a spell as head of insight at sister chain PC World before returning as senior data strategy manager at Dixons Retail in 2008. In 2011 Hounsell was appointed head of CRM and social media and led the development and implementation of integrated, multichannel CRM and social media strategies, with a budget of £10m.
He left in October last year and has been freelancing at Proximity and Ladbrokes as well as running his own consultancy.
Bartsch said: “Matt has a strong customer focus, combining both strategic and technical skills. With over 17 years’ blue-chip retail experience, delivering data-driven, customer-focused communications though multiple channels, he makes for a perfect addition to our growing team.”
Hounsell added: “I’m excited to have joined JWT in its 150th year, at a time when the agency is delivering innovative customer-focused programmes for clients across a broad range of sectors.”

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  1. Former Dixons DM chief lands CRM role at @JWT_London http://t.co/yg38oBVhyo #CRM #directmarketing #digitalmarketing #advertising #data

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