Five shops net CleanSpace brief

Drayson Technologies, the London-based tech company led by Lord Paul Drayson, has appointed five agencies to launch its latest venture, CleanSpace, a technology enabled scheme that monitors air quality and encourages people to choose cleaner ways to travel.
MRM Meteorite will handle creative, MC&C media, Fearlessly Frank will work on content, while Cherry London is tasked with attracting a broad range of commercial partners. Eulogy will handle PR.
First to launch from the CleanSpace toolkit will be a free smartphone app, due to be released this month.
It will provide users with personalised information about the levels of air pollution around them and reward those who choose cleaner modes of travel – such as cycling, walking or running – with CleanMiles.
These can be redeemed at partners including Halfords, BooHoo, Payasyougym, Readly.com and Maxi Nutrition, among others.
This will be followed by CleanSpace Tags, personal air pollution sensors that provide local real-time information on air quality.
Anonymised data from a member’s personal pollution sensor will be shared with other members so they can see in app which pollution blackspots to avoid on their journey. This is designed to create network benefits from membership of CleanSpace for both individuals and organisations.