Jefferson, who will report to Gyro global chief executive and chief creative officer Christoph Becker, was previously chief executive of branding and creative agency Corporate Edge.
Prior to Corporate Edge, Jefferson was the head of corporate communication agency, Likemind. In 2010, owners The Photon Group (now Enero) appointed him to drive the merger between Likemind and Corporate Edge and then to lead the combined enterprise. The agency’s clients include EDF Energy, Shell and Aramco Overseas Company.
Becker said: “London is home to some of Gyro’s largest and most iconic global accounts. Nick’s energy, unique experience and understanding of our culture – and how it’s propelled Gyro forward over the past 12 months – makes him the perfect managing director of Gyro London.”
Jefferson added: “In my experience Gyro has the most focused vision, direction and culture of any agency I’ve encountered. Gyro has a commitment to creating humanly relevant ideas and has hired some of the brightest minds in our industry. I can’t wait to get cracking.”
Outside of North America, London is gyro’s largest office, and heads up the global accounts for FedEx, HP and Virgin Atlantic.
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