Pottermore, the self-styled online home for the wizarding world of Harry Potter, has ditched Adam & Eve and appointed Momentum UK to define and develop its overall marketing strategy.
The agency will also be responsible for cultivating ongoing engagement via integrated activity, including digital and social media for the site, which features many of J K Rowling’s notes and several pages of text that were not included in the original novels.
The site also sells e-book and audiobook versions of the seven Harry Potter novels, as well as over 18,000 words of additional content, including a large number of background details and settings.
TH_NK!, which originally developed the site, continues as Pottermore’s digital development agency, leading the development of Pottermore.com.
Pottermore chief executive Charlie Redmayne said: “Adam & Eve contributed a huge amount to this project and I am very grateful to them. Moving forward, Momentum will bring a wealth of experience in integrating social and digital into broader media and also the ability to service our international requirements. I am delighted to be working with them.”
Momentum managing director Simon Parker said: “Harry Potter is one of the great cultural touchpoints and we are thrilled Pottermore has asked us to help encourage a new generation to discover this world and to give fans more of what they love. Who wouldn’t be excited about that?”
