Mason Zimbler, the Bristol-based UK division of Harte-Hanks, supplied much of the thinking behind the new offering and worked with experts to develop the tool software.
The Demand Curve is claimed to offer a more straightforward way of planning and executing growth strategies across four key areas: data management, content marketing, funnel management and social marketing.
Sue Turnbull, WW marketing operations at Ricoh Production Print Solutions, said: “When you outsource various marketing operations individually, you have to think about how to knit your suppliers all together. You have to make sure that your data and services suppliers integrate with your marketing automation tools and your CRM systems. The Demand Curve is unique because it brings all of this together.”
Harte-Hanks DM group managing director, international, Robert Howells said: “With the expertise and technology to provide a much more scientific ROI, we now have the power to create marketing that works harder than ever before. The Demand Curve leverages the capabilities of our collective planning and insight teams across Harte-Hanks globally: it brings a best of breed, proven methodology which every technology CMO needs in order to drive growth.”
Harte-Hanks has already signed up global B2B marketers in technology, including Juniper Networks.
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