Readers of websites Brand Republic, Campaign, Marketing, Media Week and PR Week will have to shell out nearly £180 a year to get full access to the site – up to £250 if they want the magazine too – following the introduction of Haymarket’s paywall today.
The sites, which the company claims are the “BBC of Brands”, have implemented metered access to news services and paid access to what it calls “business insight content”, including data, analysis and comment.
Users can access just 15 news articles across the group over a 30-day period before registering. Once registered, they can access a further 5 stories, as well as sign up for email bulletins and comment on the site.
However, the archive and subsequent access to news content will be blocked until readers pay up for a subscription.
When the company first revealed plans to build a paywall, Haymarket’s Brand Republic division editor-in-chief Danny Rogers said: “This move will allow us to invest in the journalism and product development to maintain our leadership position in the digital age and deliver improved services to our readers.
“It is also a big step on the path to establishing our reputation as the ‘BBC of Brands’ – an unrivalled and indispensable resource for all marketing and communications professionals.”
Haymarket scraps free Web access