Info Arts raids Harte-Hanks again

Information Arts’ boss Donna Belanger has hired former Harte-Hanks colleague and channel partner Judith Niederschelp to the role of vice-president of database solutions.
Belanger only joined as managing director late last month and both appointments are designed to reinforce the database marketing and analytics company’s commitment to major European clients.
As vice-president for database solutions, Niederschelp will also lead sales for Demand Curve – a new B2B marketing service launched to a provide an integrated approach in data management, content marketing, funnel management and social marketing.
Niederschelp worked for Harte-Hanks for 10 years until 2009, most recently as channel partner and strategic account director where she developed a new European sales channel, establishing and growing a team of 18 partner resellers. After leaving Harte-Hanks, Niederschelp worked as general manager for PrintSoft, a division of Australia Post, and most recently as a consultant providing sales and marketing consultancy.
Niederschelp said: “Information Arts is a fantastic company to work for and with the benefit and access to the whole range Harte-Hanks range of companies, from Mason Zimbler to Trillium, we can offer a really broad and integrated portfolio of services to our European clients. It is this level of integration that really attracted me to the role.”
Belanger added: “Not only has Judith got an excellent understanding of B2B database solutions, she has a fantastic track record in delivering sales and nurturing client relationships. It is great to have her back in the Harte-Hanks and Information Arts fold.”