Johnston Press, the newspaper publisher behind the likes of The Scotsman, Yorkshire Post and numerous regional titles, is overhauling its CRM strategy as part of plans to boost its subscription base.
The company has handed its print and app subscription marketing account to HH&S, which already works for the Daily Mail and Mail on Sunday, as well as the i, and Jamie Oliver Magazine.
HH&S will now work across the 209 Johnston Press titles, as well as handle subscriptions to Johnston Press’ raft of smartphone, iPhone and tablet apps which complement 16 of the group’s print titles with digital news and sport online. The business was previously handled by Multi-Resource Marketing.
Johnston Press group circulation director Richard Thomson said: “We have invested significantly in building our daily and weekly subscription business over the past 12 months.
“We believe HH&S has the experience and insight to help us to identify additional opportunities as we continue to grow both in circulation and subscription marketing.”
Mike Halstead, managing director of HH&S, said: “Engaging with readers through subscriptions presents JP with a solid and valuable CRM platform.”
