Kellogg’s has launched its first mobile gaming app in the UK, by rolling out Krave Krusader, a 2D side-scrolling platform game which promotes the company’s chocolate cereal brand Krave.
The game, devised by CMW, first launched in early June on Facebook www.facebook.com/kravekrusader. It is now available as a mobile app for both iPhone and Android.
As well as all the existing Krave Krusader game elements, the mobile Facebook app will feature a chocolate hunt, a virtual game challenging players to search for and collect chocolate chunks located in their immediate surroundings as they are out and about.
By checking into these locations online, players can capture the chocolate and add them to their Facebook account to earn achievements and rewards to progress to further levels of the game.
The locations of leading supermarkets will be built into the game and independent retailers may also be included at a later date.
The mobile game will be promoted on-pack and a quick response (QR) code will allow iPhone and Android users to download the game directly to their phones.
Kellogg’s Krave will also have a presence at a series of summer festivals. Festival-goers who visit the Kellogg’s “Tunes and Spoons” area can get a discounted breakfast when they check in using their mobile phones.
CMW partnered with Unit9 who are a specialist digital production company.
