Former Publicis Dialog chairman Dennis Kerslake has taken a top role at Blamer Partnership, bringing the US business – set up to help clients find new agencies or optimise their current agency relationships – into the European arena.
Kerslake, who left Publicis in 2009, has become European partner at the company, set up by former Grey Worldwide North America chief Steve Blamer, who has worked with clients including Proctor & Gamble, Mars, and Panasonic.
Kerslake started his career at Beecham Group [now GlaxoSmithKline] then moved to Courage, where he worked in new product development, and was involved in the launch of Miller Lite in the UK. He started in the agency world with IMP [part of the Darcy group], and then launched his own agency, LGM, which eventually sold to Incepta.
Kerslake subsequently held roles at Brann, 141 and then Publicis, where he had international responsibility for the Hewlett-Packard business across more than 40 markets.
He said: “Having worked both sides of the client-agency fence I am acutely aware of the needs of both, and ideally placed to drive the clarity and accountability required if successful long-term partnerships are to be maintained.”
Kerslake is also a mentor at Merryck & Co, a business leader mentoring company, as well as a non-executive director at Infomedia.
