Former Acxiom head of European marketing Joanne King has re-emerged as head of customer marketing at telecoms business TalkTalk.
King, who was at Acxiom for two years, left in June last year along with her boss, European chief executive Stephen Whyte. Whyte has since been succeeded by media man and ex-AOL director Christian Peck.
During her time at the data insight company, King led the European marketing team of 10, located across 6 countries, and was in charge of delivering a shift in brand positioning from customer data management to multi-channel marketing services solutions.
King started her career at NatWest’s card division in 1989, and then joined Securicor Cellular Services. She went on to be an interim marketing chief, working for Amex, Centrica (on AA Insurance and British Gas brands) and BTCellnet (now O2).
In 2001, King took a permanent job at Amex , and held a variety of roles, including director of customer experience and communications as well as marketing director of global merchant services.
TalkTalk has been dogged by a reputation for poor customer service since its acquisition of Tiscali UK in 2009, and despite a temporary reprieve in 2011 was the subject of more than three times the number of customer complaints than the next worst offender in a recent Ofcom report.
The company has been investing heavily in developing its call centres in an effort to reverse its reputation for poor customer service.
Last year it was fined £3m by the regulator, for sending the wrong bills to 650,000 customers following the Tiscali integration.
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