The move follows the appointment of former DLG boss Jeremy Whitaker as non-executive director last September, and both will work together on overseas and UK strategy.
The group, set up 21 years ago, is in talks with a number of acquisition targets, and has drawn up a hitlist of complementary businesses.
Boliston joined RDP in 1992 when the company was known for its card-deck offering. By 1999, he was managing director and oversaw the expansion into other lead-generation formats, including online.
With consistent profits of over £1m a year, on a turnover of £13m, the company was sold in May 2008 to Consumer Leads Direct. Boliston exited after a six-month handover period.
Since then, he has been engaged as an investor and non-executive director for a variety of companies, including DLG, software company MSS, RDP Australia and consultancy firm Corpra.
Boliston said “Lloyd James is the perfect fit for my skills. It has a fantastic reputation and an exceptional team with dynamic and ambitious growth strategy. I know both Lloyd and Jeremy very well so I am particularly looking forward to working with them, rather than simply collaborating. I believe that the company, the team and the plans we have in place will take Lloyd James to another level.”
Group chairman Lloyd James (pictured) added: “Having Charles and Jeremy on board will really boost the drive for our expansion and growth plans we have a lot to do but with an excellent management team already in place and now with their help we will achieve our goals sooner. I am particularly keen to further explore possibilities in Asia that has been one of my personal drivers for some time and now we will be better equipped to explore opportunities together. I look forward to the future very much.”
Whitaker takes Lloyd James role
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