Lloyd James Group is setting its sights on Far East expansion with the appointment of former RDP chief and marketing consultant Charles Boliston to accelerate business development.
The move follows the appointment of former DLG boss Jeremy Whitaker as non-executive director last September, and both will work together on overseas and UK strategy.
The group, set up 21 years ago, is in talks with a number of acquisition targets, and has drawn up a hitlist of complementary businesses.
Boliston joined RDP in 1992 when the company was known for its card-deck offering. By 1999, he was managing director and oversaw the expansion into other lead-generation formats, including online.
With consistent profits of over £1m a year, on a turnover of £13m, the company was sold in May 2008 to Consumer Leads Direct. Boliston exited after a six-month handover period.
Since then, he has been engaged as an investor and non-executive director for a variety of companies, including DLG, software company MSS, RDP Australia and consultancy firm Corpra.
Boliston said “Lloyd James is the perfect fit for my skills. It has a fantastic reputation and an exceptional team with dynamic and ambitious growth strategy. I know both Lloyd and Jeremy very well so I am particularly looking forward to working with them, rather than simply collaborating. I believe that the company, the team and the plans we have in place will take Lloyd James to another level.”
Group chairman Lloyd James (pictured) added: “Having Charles and Jeremy on board will really boost the drive for our expansion and growth plans we have a lot to do but with an excellent management team already in place and now with their help we will achieve our goals sooner. I am particularly keen to further explore possibilities in Asia that has been one of my personal drivers for some time and now we will be better equipped to explore opportunities together. I look forward to the future very much.”
Whitaker takes Lloyd James role