Lloyds hands brief to Communisis

Lloyds Banking Group has handed its entire UK transactional customer communications brief – including the production of personalised direct mail, statements and other marketing collateral – to Communisis.
The contract, which runs for ten years, will kick off in August 2013 and sees Communisis taking on responsibility for Lloyds Banking Group’s current print sites in Copley and Crawley, and doubling the annual production volumes for these services.
It is also expected to make a commitment to the same high-speed colour digital platforms being used elsewhere.
Communisis chief executive Andy Blundell said: “This is a huge win and we are delighted that Lloyds Banking Group has entrusted us with an outsourcing contract of such strategic significance.
“Over the ten-year term, we will work with the bank to develop its customer communications in order to make them more personalised and more effective through all channels.”
The company recently strengthened its relationship with BT by scooping a five-year contract to produce of all the telecom giant’s billing and associated customer communications. Communisis clients also include Everything Everywhere, Asda, Amex, Barclays, Procter & Gamble, Tesco and Virgin Media.
Like many print firms, Communisis has diversified away from its pure print heritage into other marketing services, largely through acquisitions. This kicked off in December 2008 when the company paid £12.6m for Absolute Intuistic.
Blundell recently said: “”In terms of what we are interested in, it will continue to be businesses that are relevant to our front end, including content, creative, data analytics and digital marketing.”