Lloydspharmacy is promoting the services it offers teams which support those affected by drug and alcohol abuse, against a backdrop of budget cuts.
The direct marketing campaign, devised by agency TDA, is targeted at DAATs – Substance Misuse Service to Drug & Alcohol Action Teams – and involves direct mail, email and banners on the pharmacy’s B2B website.
The objective is to communicate the advantages of Lloydspharmacy’s supervised consumption service and how it can benefit DAATs and their clients.
Designed to demonstrate empathy and understanding surrounding the pressures DAATs are under and their clients’ complex needs, it highlights specialist offerings such as Hepatitis B and C screening, Hepatitis B vaccinations, a needle exchange service and alcohol services.
“DAATs have a difficult balancing act to achieve – their case loads are getting heavier and their budgets are being reduced,” said Peter Wilton, head of brand and marketing communications at Lloydspharmacy. “We want to relieve some of this pressure by offering enhanced services that make it easier for them to achieve Government targets and, more importantly, to provide better care for the people who need it most. In essence, we are there to support the DAATs, and we are also there to support their clients in between appointments.”
TDA account director Lucy Barter said: “Lloydspharmacy is an expert in the full spectrum of healthcare and seeks to work in partnership with DAATs to improve the wellbeing of their clients. Our aim is to reinforce the benefits of the supervised consumption service in the context of reduced budgets.”
