Lloydspharmacy is launching a national press campaign to position itself as a gift shopping destination in the run-up to Christmas.
Devised by agency TDA, the aim of the activity is to achieve standout and raise awareness to boost Lloydspharmacy’s market share of Christmas spending. Fragrance and medical electrical goods will be the primary product focus, and the brand’s competitive pricing will form a core part of the proposition.
Women aged 24-45 will be the principal target demographic. Many of whom buy presents for older relatives, and Lloydspharmacy has a wide range of potential gifts at good value prices.
Press ads will appear in national newspapers including The Daily Mail and The Daily Express as well as magazines such as OK! and Heat. Ads for fragrance and medical electrical goods will be bookended in the publications with the headlines ‘perfect scents’ and ‘perfect sense’, directing people to their local Lloydspharmacy or lloydspharmacy.com.
“We want to change the perception of Lloydspharmacy in the local community,” said Peter Wilton, head of brand and marketing communications at Lloydspharmacy. “Our extensive range of fragrances is on a par with other high street retailers, but now at significantly lower prices. And our medical electrical goods are an ideal gift for people who want better health for a loved one in 2012. This campaign works hard to achieve standout and educate people that we could be on their Christmas shopping list.”
