L’Oréal is understood to have appointed GyroHSR to handle the cosmetic brand’s UK CRM business – worth £20m, according to reports – following a competitive pitch.
Gyro has been tasked with building customer engagement across the Garnier, Maybelline and L’Oréal beauty brands, and will be responsible for direct mail and digital activity.
Reports claim that Haygarth has also been appointed by L’Oréal, and given the brief to work on products for its L’Oréal Paris division.
The L’Oréal Group was set up in 1909 and is now the world’s largest cosmetics and beauty company. It uses a number of agencies for direct and digital work.
The company has been the subject of intense speculation as 30 per cent of it is owned by Swiss food giant Nestlé. Nestlé announced earlier this month that it would decide what to do with it after 2014, when a ten year moratorium on trading to a third party comes to an end.
