L’Oréal Group hands CRM to Gyro

L’Oréal is understood to have appointed GyroHSR to handle the cosmetic brand’s UK CRM business – worth £20m, according to reports – following a competitive pitch.
Gyro has been tasked with building customer engagement across the Garnier, Maybelline and L’Oréal beauty brands, and will be responsible for direct mail and digital activity.
Reports claim that Haygarth has also been appointed by L’Oréal, and given the brief to work on products for its L’Oréal Paris division.
The L’Oréal Group was set up in 1909 and is now the world’s largest cosmetics and beauty company. It uses a number of agencies for direct and digital work.
The company has been the subject of intense speculation as 30 per cent of it is owned by Swiss food giant Nestlé. Nestlé announced earlier this month that it would decide what to do with it after 2014, when a ten year moratorium on trading to a third party comes to an end.
Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field