Former DMA chair David Metcalfe has been elected to the DMA’s Roll of Honour, in recognition of steering the trade body through a two-year transition to upgrade the organisation.
Metcalfe, the regulated change delivery lead for Lloyds Bank Wholesale Banking and Markets, served as chair of the DMA for two years, stepping down from office in January 2011. He was succeeded by Scott Logie, strategic marketing director of St Ives Group.
The Roll of Honour contains only 27 people – including Metcalfe – with the most recent additions being John Price (Price Direct), Malcolm Black (Mediascene), Charles Ping (Communisis) and Rosemary Smith (RSA).
Logie said: “I want to thank David for leaving the DMA in such a strong position to meet the dynamic challenges of serving the needs of the 21stCentury direct marketing industry.
“It’s due to the foundations that David laid that we’ve made great progress in strengthening our representation of the digital sectors, as well as the level of service we offer our members. His place on the DMA Roll of Honour is truly deserved.”
Metcalfe said: “It’s humbling to join the list of great names that have previously been elected to the Roll of Honour. This honour should be shared with every member of the DMA’s board, councils and staff whose support, dedication and hard graft really made the transformation possible. It’s great to see how well the DMA is doing now and the positive trajectory that is being built upon. The DMA is in good hands.”
