MSQ Partners is continuing its impressive win rate for Government roster accounts by landing the marketing activity for the Ministry of Housing, Communities & Local Government, the department dedicated to creating great places to live and work.
The appointment marks the latest in a number of wins for the group, having recently picked up projects from Greater London Authority, the Office of the Public Guardian and the Department for Environment, Food & Rural Affairs.
MSQ won the account following a pitch process involving a number of agencies from the existing Government roster.
Work will be led by MSQ’s customer acquisition agency Stack, creative and media shop The Gate, and PR firm Smarts. The first activity is expected to launch before the end of the year.
The housing ministry’s mission includes making sure people throughout the UK have access to affordable and high-quality housing, building strong, integrated communities and supporting effective local government.
It aims to give more power to local people to thrive and shape what happens in their area, through initiatives like the Northern Powerhouse and Midlands Engine.
MHCLG head of marketing and campaigns Amy Lane said: “We were impressed with the breadth of specialist thinking that MSQ offered. We look forward to collaborating with them going forward to help us successfully deliver on a number of key objectives.”
Stack chief executive Ben Stephens added: “MHCLG is responsible for some incredibly important initiatives, whether that’s developing innovative regeneration plans or making sure that people feel safe within their homes. We’re delighted to begin working with them at such a pivotal time in their journey.”
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