Nectar is launching a TV campaign to push the loyalty scheme’s eShops, and promote the fact that cardholders can collect points online in addition to the physical check-out.
The campaign, devised by G2 Joshua, introduces a literal ‘gift-horse’, a miniature horse – modelled on Spitting Image-style puppets – that approaches an unsuspecting customer in bed at night.
The character communicates via flash-cards held in its mouth, to remind the customers about the online point-gathering scheme.
The hand-controlled puppet is based on an original design developed by G2 Joshua, which mirrors the purple Nectar branding.
The campaign will launch on May 11, across all terrestrial TV channels.
Nectar marketing director James Frost said: “The gift horse creative perfectly brings to life the eShops messaging in a light-hearted, yet informative way, which truly reflects the Nectar personality. With more than 500 fantastic partner brands online, rewarding Nectar cardholders on their spend; we really feel it’s a no-brainer for online shoppers to log on to Nectar.com and make sure they earn Nectar points.”
G2 Joshua executive planning director Bobby Hui added: “We wanted to develop a genuinely disruptive and creatively engaging way to remind Nectar card holders that they have the option of shopping via eShops. It is hoped the proverbial gift horse will capture the imagination of the public and encourage collectors to engage with this valuable online platform.”
