O2 is launching a £4m marketing campaign to support Christmas activity for its location-based marketing scheme, Priority Moments.
The push, through VCCP and Archibald Ingall Stretton, features TV, outdoor, print and social media activity.
Offers being pushed include a £15 House of Fraser voucher with a £40 spend, 50 per cent off selected designer fragrances at The Fragrance Shop and a free hot drink and mince pie at Café Rouge, Strada or Bella Italia.
O2 said Priority Moments, launched earlier this year, represents an opportunity for partner brands, enabling them to reach O2 customers in a “relevant and highly effective manner”.
It added that by delivering offers and experiences to customers wherever they are, partners will be able to drive additional business through their stores, reinforce customer loyalty and stay competitive during the busy Christmas shopping period.
O2 marketing and consumer director Sally Cowdry said: “We know that in the current financial climate this Christmas will be tough for everyone and so being able to offer money saving offers and experiences is a great way to help our customers make the most of the festive season.
“With a wide range offers available through our Priority Moments Christmas campaign there is something for everyone. The advertising campaign includes TV to create mass awareness but as Priority Moments is a location-based mobile service outdoor advertising will also be key.”
The move comes as Juniper Research publishes a report which claims the global mobile coupon market will be worth $43bn (£31.2bn) by 2016, representing an eightfold increase from its valuation this year. The study says the market will be bolstered mainly by the increase in smartphone usage.
Related stories
O2 boosts location-marketing plan
