Watson Phillips Norman has strengthened its relationship with anti-poverty charity ActionAid by picking up the child sponsorship brief.
The charity was one of WPN’s founding clients when the agency launched in January 2003, handing the start-up its direct marketing donor recruitment account.
At the time, the charity – which has always been one of the leaders in child sponsorship – was aiming to appeal to a broader range of the giving community with a new direct strategy but appears to have gone back to basics. WPN will be responsible for digital, DRTV and direct mail activity.
It is understood that ActionAid is in the process of hiring a retained DM agency, having fallen out with OgilvyOne over the creative direction of the account. Ogilvy claimed to have resigned the business after less than a year.
WPN works with a raft of charities, including VSO, PDSA, NSPCC, Oxfam and Unicef, as well as mainstream clients such as Which?, Rias, and Laithwaites.
Earlier this year, the agency appointed former Rapier managing director Alison Meredith to replace co-founder Tod Norman as planning chief. Norman, who still works at the agency on consultancy basis, stepped down in August.
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