Healthspan, one of the UK’s leading direct suppliers of vitamins and supplements, has appointed Occam to overhaul its data strategy as part of a plan to get closer to its customers and boost its online operation.
The first stage of the project will see St Ives Group company create a data warehouse, collating all of Healthspan’s data in one place for the first time, which will enable more streamlined selection and use of data for marketing campaigns.
Healthspan’s ultimate aim is to boost its e-commerce operation, driving new customer acquisition, improving retention rates and increasing average order value per customer by being the most trusted brand in its trading sector.
Occam will deploy its own software alongside other recognised partners, such as Adobe and FastStats.
Healthspan chief executive Graham Case said: “Both the strategic and technological support Occam is providing is key to ensuring a successful customer engagement campaign. I am very pleased with the outcome of our strategy planning sessions and I am excited about the improvements in our customer engagement that this campaign is already delivering. Over time, I have every faith we will see uplift in all areas.”
Occam managing director Neil Evans added: “By having a clear strategy in place to drive greater customer engagement, and with the technology to underpin it, we are confident that we can meet and exceed Healthspan’s business and customer objectives.”
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