Ogilvy, which is nominated for its work for BA, Dove, IBM, and Disaster Emergency Committee, is followed by Story UK, on eight, for First Direct, The Glenmorangie Company and Skills Development Scotland.
Meanwhile, Proximity London is up for seven gongs for its work for Volkswagen UK and Royal Mail, Tullo Marshall Warren has six finalists for Nissan Motors GB, First Direct, and Lynx, while CreatorMail is in contention for six for its work for HMV and TUI Travel UK.
Last year’s big winner, Archibald Ingall Stretton, which swept the board with its work for O2 – including the grand prix – has only been shortlisted for one award, the best use of new technology for Skoda UK. The O2 direct marketing account is currently up for review.
Mike Colling, chair of the DMA Awards committee, said: “This year we’ve seen an extremely high standard of entries that have challenged the judges. We’ll have to wait to see who will be the best of the best.”
The winners, and the overall grand prix winner, will be revealed at the DMA Awards Ball on December 7 at Old Billingsgate in the City of London. For further information and to view the finalists’ shortlist for the 2011 DMA Awards, which this year is sponsored by TNT Post, visit: http://www.dmaawards.org.uk/
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