Oliver Group has appointed former Marketing Store European managing director Lisa Bonney to be global chief marketing officer, marking her return to the agency world after a stint with tech firm Konica Minolta.
Having started her career in publishing at the now defunct VNU, Bonney had a spell at Simon Marketing International before joining The Marketing Store in 2001 as client services director, working on the agency’s largest account, McDonald’s UK.
Five years later she was promoted to client services director for Europe, and became European managing director in 2011.
However, she quit in 2016 to join Japanese technology company Konica Minolta as head of client services, working across a number of clients including Heineken, Nestle, Renault, Disney and BMW.
Oliver Group has a track-record of hiring chiefs from direct marketing agencies; chief executive Sharon Whale joined from Proximity, as did creative chief Rob Kavanagh.
Last year, it launched a specialist healthcare arm, Oliver Healthcare, offering strategic medical marketing for pharma companies.
Oliver Group eyes healthcare market with new division
Ex-Proximity chief Kavanagh nets Oliver Group ECD role
Guardian tears up agency model to hire Oliver Group
Proximity chief Whale nets top role at Dare owner
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